Value and versatility: The key to ACE’s success!

09/02/2018 - ACE News

The team at ACE has been around a long time; we know our products and boy do we know stains. That’s why we’re the fastest growing brand in the laundry additive market. Here’s what we know about our customers, and what we’re doing to help them out.

Last year the laundry market was down 3%* but of course, that’s not because you aren’t cleaning your clothes. A few years ago we’d see shoppers reaching for the specialist kits like red wine stain removers, but now everyone is mindful of what they’re spending money on. The “boring” items like cleaning products are the first to go if they’re not necessary.

That’s why ACE is so successful and why we had a 24% uplift in sales last year – because ACE for Colours and ACE for Whites are such great value and work on all sorts of stains. Dab them on particularly bad stains, use them to soak persistent stains and add a capful into your usual wash to keep your colours bright and your whites crisp. They’re suitable for all fabrics, including silk, wool and cashmere so no matter what you’re wearing, ACE will keep it as good as new (just make sure you read the label and ensure that they don’t have special washing instructions!).

Our newer products, ACE Power Mousse and ACE Multi-Purpose Spray, can be used from everything to pre-treating clothing stains to making your bathroom sparkle and your kitchen gleam. Why buy three products when you can buy one? ACE toilet gels leave your loos hygienic and fresh, and later this year we’re bringing another unique product to market. We’re really excited and wish we could say more now, but watch this space for more details!

If you’re looking to try ACE for Colours, you can pick it up as part of your regular shop in Tesco, Sainsbury’s, Waitrose, Morrison’s or Wilko, and ACE for Whites is stocked in lots of Poundland stores around the UK.

For the online shoppers among us you can pick up two different ACE stain removers and two ACE cleaning sprays at Ocado, as well as all sorts of ACE products on Amazon.

Don’t forget you can get some great deals on cleaning products at local corner shops too – look out for ACE in your nearest Nisa Local or convenience store.

If you love ACE, we want to hear from you! What do you use it for, and would you recommend it to friends and family? Follow us and join the conversation at @ACECLEANUK on FacebookInstagram and Twitter.

*Source: Nielsen Market Data, July 2017

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