Customers and Market Data Prove ACE is Ace!

31/08/2017 - ACE News

ACE continues to lead the way and grow in popularity despite a fall in laundry additive purchases. We know how much you love ACE so we wanted to tell you the good news! We’ve got case studies from happy customers too, helping us to show that ACE really is ace – great value products with strong performance, helping families to keep the memories of quality time spent together without the mess.

The team at ACE is delighted to share that our sales volume has increased by 22% versus this time last year, but not everyone is doing as well as ACE as there has been a 4% decline in the overall sales volume of laundry additive products*. When we read testimonials from people who use ACE, it’s no wonder we’re the fastest growing laundry additive brand on the market! We love hearing all about your ACE experiences, and some of them are too good not to share:


With four kids, I have tried many stain removers over the years and have found ACE to be the best by far. Even better that it is good value for money. Just recently it has been used a lot on my 5-month-old’s clothes and everything has come clean first time. We will be sticking with ACE.


I just wanted to write and thank you for saving my curtains. Sounds silly, but they’re a prized heirloom. My mother in-law got them from the Savoy Hotel in London some 35 years ago. They’d just recently become a little yellowed and dreary and thanks to a few bottles of ACE they’re like new.


I have an 8-month-old baby and she has a ‘poonami’ EVERY SINGLE DAY. Out of the leg holes, out the back and sometimes, even out the front of the nappy. I don’t know how she does it, it’s really quite a talent! Anyway, your stain remover has saved me an absolute fortune in replacement clothes and I am so glad that I found it. I was using another well-known brand which was costing a small fortune, plus it wasn’t very kind to my hands, didn’t always get the stain out and it doesn’t smell that nice. On one occasion, I saw a bottle of ACE on the supermarket shelf and it was on offer for £1.50. “I’ll give it a go”, I thought. I was absolutely blown away with how gorgeous it smells, how gentle it is and how much it gets rid of baby-related stains at a third of the price. People are so quick to complain these days but credit where it’s due… and boy is it due! Thank you for saving my purse strings, my skin and my nostrils, all at the same time.


I’ve been using ACE stain remover for a number of years and have always found it brilliant. I do a lot of gardening and sometimes get soil or grass stains on my clothes. With ACE in the washing machine and my normal detergent, the stains are gone. My clothes smell clean and fresh afterwards. It’s the best stain remover on the market, I’ve tried others but none compare with ACE.


My mother-in-law first introduced me to ACE a few years ago. Since then I have had my youngest daughter, who it turns out is the messiest eater ever! I have saved countless clothes from the bin all thanks to ACE. Most recently a beetroot-stained t-shirt and shorts and a mud-caked top and leggings.

Thanks to our lovely customers who shared their experiences. If you love ACE too, join the conversation at @ACECLEANUK on Facebook, Instagram and Twitter.

* Source – Nielsen market data 30/06/2017.

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